Fake Ad and I Spy

First Bank of the Colonies

Of all the things people exaggerate—the size of the fish they caught, the size of their bank account, the size of their … let’s move on—laughter might be the biggest one. We say “LOL” when something is amusing. We send an emoji of someone laughing so hard tears stream down its face every time something tickles our funny bone. Or we say we “died laughing” when that is demonstrably false. 

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Need a Fourth?

“I thought the idea of ‘need a fourth’ was a great one, and I decided to check out the website, only to find it isn’t a registered domain name!!” Stacy Mero writes. “Very sneaky, but now I’m left disappointed not to have somewhere to find euchre games.”

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Maynard Street Mural

“So sad!” says Amy Saalberg about March’s I Spy photo, which Marilyn Knepp identifies as “the site of the recent fire that demolished Madras Masala (empty buffet now, for sure) and the Vape Store.”

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Union Rec

“This is a picture of a Fingerle Lumber Co building that has been ‘reimagined’ as the Union Rec restaurant,” writes David Karl.

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Everything in Moderation Life Coaching

We received only eighty-three entries correctly identifying the Fake Ad for Everything in Moderation Life Coaching on page 80 of the February Observer. That might be because of where it was placed: hidden among the service ads on a page after the Back Page (not sure how that’s even possible).

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Academic Trivia Night

There’s something wonderful about people in Ann Arbor wanting to share everything they know—unless you’re at a cocktail party, of course. Our contest is no cocktail party.

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The Engine House

“The picture in the January issue is part of the old fire house,” writes first-time entrant Amy Saalberg. Also known as the Engine House, says Justine Geidosch, it “is now part of the Ann Arbor Hands-On Museum.” 

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Omar’s Kebabs

Not many people know this, but the Fake Ad Czar’s single favorite line ever on Saturday Night Live was when Kate McKinnon, portraying an Australian actress playing a death bed scene, was asked if she had any last words. In a terribly exaggerated, inaccurate Australian accent, McKinnon responds, “Kangaroo, I guess.”

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313 S. State Doorway

“Those flowers (I always think of them as asparagus) flanked the door next to a long gone and lamented bookshop on State St.,” says Spencer Thomas. “I really like that doorway design,” writes David Karl, adding that it always makes him smile remembering the late Karl Pohrt’s “amazing” Shaman Drum Bookshop.

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McCarran-Ferguson Insurance

“The November Fake Ad is for McCarran-Ferguson Insurance on page 64,” Walker writes. “The clue is cleverly hidden in the combination of insurance company mascots ‘Gecko or Hank the Emu’ (I hadn’t heard of Hank the Emu so that was the first doubt I had about this little ad). Clever hint in the name of the insurance company, named for the 1945 act that confirmed the rights of states to regulate insurance companies. Well played.”

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The Standard Mural

It “was painted by Mike Ross … [who] states that he works ‘heavily with color and pattern, painting largely abstract work … [using] eye catching but subtle color combos,’” shares Dave Karl. It’s “much better in color!” adds Barnett.

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Hunted House

“Very clever, Czar. Our minds read haunted even though it says hunted house. This one really had me cackling! Put on your camos, grab your broom and fly over there today.”

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Ruthven Building

Birds and monkeys and geckos, oh my! One finds themself surrounded by them—more noticeably, post-cleaning and renovation—when entering the Ruthven building and rotunda.

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Aztec Rentals

“Bonkers but brilliant” is a wonderful description. We wish Mayer had made that comment before The Fake Ad Book was published. We would have put it on the cover for sure. 

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Fleming Building

“Okay, I was wrong last month, but this month really does look like the Fleming,” concurs Jacqueline Courteau, about the “Dow building that formerly housed U-M administration.” “As of August 27,” adds Ken Koral, it’s “entirely torn down.” 

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Botter’s Organic Creamery

Wow, that was close! We almost reached 200 entries correctly identifying last month’s Fake Ad for Botter’s Organic Creamery on page 29 of the August issue. We had to settle for 198, but it’s always a joy to hear from so many Fake Adders. 

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Plymouth Building

The Plymouth Building (1969–70) “was designed and built by” Dow, an architect who Frank Lloyd Wright named his “‘spiritual son,’” writes David Karl.

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The Manny

We received 173 entries correctly identifying the Fake Ad for “The Manny” on page 66 of the July issue. In an odd coincidence, the Fake Ad Czar (we like that spelling because it’s worth more in Scrabble, Tom Weeks) was born in July of ’66. 

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Joey Salamon’s Mural

“Salamon created a dazzling geometric mural,” writes Barb Tester. “His work brought vibrant color to a previously drab [back] facade.” Salamon’s work “‘exudes joyfulness and brings pride to the community,’” says David Karl, citing the artist. “I think he has succeeded in his quest as it’s a fun mural to behold.”   

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