Uomonuovo
We received this email after the deadline and just had to include it.
Read MoreJul 24, 2026 | Fake Ad and I Spy, Fun Stuff |
We received this email after the deadline and just had to include it.
Read MoreJul 24, 2026 | Fake Ad and I Spy, Fun Stuff |
July’s I Spy “depicts a segment of the Liberty Plaza mural at the corner of E. Liberty and S. Division,” says Ivana Tullett.
Read MoreJun 24, 2026 | Fake Ad and I Spy, Fun Stuff |
“This is the Good to the Last Crumb mural by Jesse Kassel,” says Cathy Chow. The mural graces “the west-facing wall of the historic Pretzel Bell Building at 120 E. Liberty St.,” says David Frye, citing the A2 Art Center Murals website. “The full mural includes (among other things) a pretzel and a bell.”
Read MoreJun 24, 2026 | Fake Ad and I Spy, Fun Stuff |
We received 160 entries correctly identifying the Fake Ad for Bespoke K9 Tayloring on page 61 of the June issue.
Read MoreMay 26, 2026 | Fake Ad and I Spy, Fun Stuff |
Last month’s Fake Ad, for Mich Again Great Lakes water, was supposed to include a line at the top of the photo that said, “Summer’s hot.” Together with the line at the bottom, “We’ll keep you cool,” the words spelled out the last name of last month’s winner, “Shotwell.”
Read MoreMay 26, 2026 | Fake Ad and I Spy, Fun Stuff |
“Those are the water lilies from Ode to Huron by Tatum Lorway,” writes Dave Bicknell—the “mural made up of backlit metal panels” inside the Barton-Bandemer Tunnel. Completed in November 2025, the tunnel runs beneath the railroad tracks, connecting Bandemer Park to Barton Nature Area. “I’m so glad that for the first time in my life, bikers and walkers can access … Huron River Dr. upstream from town safely and legally,” writes Dan Ezekiel, who has biked through it several times already. For Trevor Denton, “a U-M cross-country and track alum trying to keep up with running,” the tunnel is “a game changer (however some days I do miss the thrill of jumping the train tracks).”
Read MoreApr 24, 2026 | Fake Ad and I Spy, Fun Stuff |
The Fake Ad in the April issue was for the University of Michigan Museum of Poetry’s “Frost Slept Here” exhibit. It gave the Fake Ad Czar an opportunity to try his hand at some Robert Frost fan poetry by hiding the previous month’s winner’s name in some original verse.
Read MoreApr 24, 2026 | Fake Ad and I Spy, Fun Stuff |
April’s I Spy “features a detail on the U-M Literature, Science, & the Arts (LSA) building, 500 S. State,” writes Ivana Tullett.
Read MoreMar 25, 2026 | Fake Ad and I Spy, Fun Stuff |
“Oh Lord, this is so absurd!” writes Sonja Srinivasan. “I knew from the moment I saw the word ‘Unter’ that this was the Fake Ad on page 83.”
Read MoreMar 25, 2026 | Fake Ad and I Spy, Fun Stuff |
“I spy an egret, located in Gallup Park,” write both Bryan Magnuson and Lisa Pasbjerg. “The photo is of the Guardians of the Huron River sculpture,” says Marilyn Knepp.
Read MoreFeb 24, 2026 | Fake Ad and I Spy, Fun Stuff |
“This is the last artistic/scientific sculpture by Jens Zorn commemorating Elmer Imes’ trailblazing discovery of the quantum nature of molecular rotation in 1918.”
Read MoreFeb 24, 2026 | Fake Ad and I Spy, Fun Stuff |
“The connection to last month’s winner is the basketball card of former U-M basketball stand-out Roy Tarpley (same last name as the winner). I checked and his rookie card with the Dallas Mavericks usually only goes for between $1–$4, so maybe the sports memorabilia market has taken a dip.”
Read MoreJan 27, 2026 | Fake Ad and I Spy, Fun Stuff |
“I Spy: the Wallenberg House,” writes first-time entrant Marley Kalt.
Jan 27, 2026 | Fake Ad and I Spy, Fun Stuff |
“While I’m sure their musicians are very talented, I’d much prefer my love to sing it for me themselves,” writes Savannah Van Buren.
Read MoreDec 22, 2025 | Fake Ad and I Spy, Fun Stuff |
“This month’s I Spy is the Michigan Theater with the new high rise looming in the background,” writes Michael McGraw.
Read MoreDec 22, 2025 | Fake Ad and I Spy, Fun Stuff |
“As one who is concerned about a future lacking adequate skilled trades workers I wish your December fake ad wasn’t fake,” wrote Robert LaJeunesse.
Read MoreNov 24, 2025 | Fake Ad and I Spy, Fun Stuff |
“Finally, I got the I Spy clue! It’s the old Le Dog location on Liberty [at] Thompson,” writes Linda Kentes. “They had that wonderful lobster bisque!” “I still miss walking a block from work to get soup” from the stand, notes Spencer Thomas.
Read MoreNov 24, 2025 | Fake Ad and I Spy, Fun Stuff |
We received 153 entries correctly identifying the Fake Ad for Mt. Whitmore on page 57 of the November Observer.
Read MoreOct 24, 2025 | Fake Ad and I Spy, Fun Stuff |
“Lovely, but highly unlikely,” says Dave Bicknell of the plaque’s romantic tale. Still, “when I … moved here for grad school in 1987,” writes Susan Whitlock, “I came upon that plaque … and decided I was in the right place: few cities can claim such a feminist origin myth.”
Read MoreOct 24, 2025 | Fake Ad and I Spy, Fun Stuff |
People are funny. Okay, maybe not all 131 of you who correctly identified the Fake Ad for the Government Issue Bulletin Board System (GIBBS) on page 73 of the October issue, but enough to give us a few chuckles.
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