“I am writing a memoir based in Ann Arbor and would like some advice on how to publish it. Should I look for publishers within town or self-publishing companies either in town or online?”
Congratulations, reader! From one writer to another—this is exciting stuff.
As you’re likely aware, the book publishing industry has changed dramatically over the last two decades. Shifts in technology and consumer behavior have transformed how books are created and sold.
The good news? There are more viable paths than ever for independent writers like yourself. To help us navigate them, I spoke with Ken Wachsberger, a local editor, book coach, and author of You’ve Got the Time: How to Write and Publish That Book in You.
When I asked Wachsberger about the proper order of operations for getting a book into the world, he began with an important clarification: while there are publishing companies, there are no “self-publishing companies.” As he puts it, “If you self-publish, you are the company.” It’s also, he advises, the path of least resistance for first-time authors.
To land a contract with a traditional publisher—local or otherwise—you first must find a literary agent who wants to work with you. A publishing house can certainly provide access to an established distribution network, but as Wachsberger notes, “they’re not going to promote it a whole lot beyond that, and those sales are only going to yield you very small royalties.” For many writers, the trade-offs aren’t worth the loss of control.
Instead, Wachsberger recommends using one of the many self-publishing platforms now available, including Amazon’s Kindle Direct Publishing, IngramSpark, or Blurb. These services offer print-on-demand options, allowing you to publish e-books, physical copies, or both, without committing to large print runs or rigid contracts.
Once you’ve selected a platform, the next step is hiring an editor. Budget matters, with hourly rates typically ranging from $30 to $100 or more. Online networks like Reedsy can help you find experienced editors locally or worldwide. The same approach applies to hiring a graphic designer for typesetting and cover design.
If you’d prefer less of a logistical lift, Wachsberger suggests looking for a local publisher that specializes in regional work. Ann Arbor District Library’s Fifth Avenue Press is one option, and for a nearby hybrid model, Traverse City’s Mission Point Press.
Whichever route you choose, one thing is clear: it’s never been easier to become a published author. The hardest part—writing the book—is already behind you. I, for one, can’t wait to see your name in print.
Send me your Ann Arbor–ish questions at [email protected].