“I knew there was something fishy about it,” Jacqueline Qiu wrote about the Fake Ad from the Michigan Department of Environmental Quality on page 93 of the September issue.

The ad asked fishermen to help fight the battle against invasive Asian carp, but, to our eternal shame, we mistakenly listed salmon among the species indigenous to the Great Lakes. “You do realize that salmon is also an introduced species, don’t you?” asked Carol Mousigian. We expect a school of ichthyologists will weigh in.

Marc Joseph would surely be the winner if we had a pun award. “I was lured in by the high quality graphics and hooked by references to legitimate state departments,” he wrote. “At first I couldn’t find your angle and I was floundering so I turned the page. I had fallen hook, line and sinker into believing it was a real ad. On the next page the word ‘carp’ popped into my head and I realized I couldn’t let you worm out of it. I took another bite of the ad and saw ‘carp enter’ on page 93 in the (FISHER) MEN wanted ad. I knew then that I had found the reel fake ad. So how about being a chum and pick my entry as the winner?”

Nice work, but Guy Marshall’s entry was selected from only 88 correct ones. He’s taking his gift certificate to Zingerman’s.

To enter this month’s contest, find the fake ad in the October issue and follow the instructions in the box at the bottom of the Back Page. The fake ad always contains the name of last month’s winner in some form.