The Little Seedling repotted itself in a busier location in March, over by the Goldfish Swim School in Boulevard Plaza, a fortuitous juxtaposition. “We’re doing some cross promotion, selling reusable swim diapers,” says owner Molly Ging.

Reusable diapers–a long time ago they were just called “diapers”–is the cornerstone of Ging’s business, originally Tree City Diapers in Ging’s basement. In 2008 she changed the name to reflect her expanding scope–toys, clothing, strollers, car seats–and moved into a storefront on Zeeb, and with this relocation she’s slowly creeping past toddler age, rolling out clothes and toys for kids up to eight years old. Of all her merchandise she claims: “We try to save families money–it’s quality over quantity. Our products are designed to last–high chairs you can use for years rather than six months.” Her go-to brands include Skip Hop toys and diaper bags, Kickee Pants clothing, Britax car seats and strollers, and Brio toys.

But diapers are still her hobbyhorse, and bumGenius is the brand she reaches for to give a quick demonstration. She always starts out with the big picture: if you use bumGenius, “you’ll probably use twenty-four to thirty-six diapers from birth to potty training, a total cost of around $600 compared to the $2,000 for disposables.” At $23 a diaper, it’s a perfect present for a baby shower: “One diaper–it doesn’t seem like much, but it’s huge. You’re buying the equivalent of months’ worth of disposable diapers.” These are fancy-pants diapers, with a leak-proof shell and other extras. If you like something more traditional–cloth and rectangular–she’s got those too (and when the kid is done with them, they can be repurposed as a Swiffer mop head).

Once a month she gives a free diaper workshop. It used to be on Saturday morning, but she’s currently rethinking the calendar: “With the Swim School on one side and Ace Hardware on the other, the parking lot is usually full on Saturdays.”

The Little Seedling, 2121 West Stadium (Boulevard Plaza), 418-2392. Hours: Mon-Sat. 9 a.m.-7 p.m., Sun 11 a.m.-6 p.m.