There’s a great scene in a book whose title I can’t remember in which the main character is involved in a debate at school. His opponent goes first and just goes too far, too over the top, too much. Instead of responding to his vitriol, the main character just ignores it and goes about his business. I wish I could remember the name of that book.

On a related note, “I think this ad is boring,” wrote Leah Parnes in her entry this month. “The one about the Art of High Chair Fine Dining was way funnier, the one about Genomind seemed too stupid to be real, and the one about Anonymous 4 … medieval music specialists, really? REALLY? I looked through the Observer 3 times before I figured out what the Fake Ad was and I’m still disappointed. I wasted all that time and didn’t even crack a smile. In fact, my friend seriously called the number on the ad at 1:00 in the morning because we could NOT believe that boring, terrible piece of shit was the actual Fake Ad. You can do better than that, Observer. Thanks for nothing.”

September’s thankless Fake Ad was for the Arminius Leadership Academy, on page 74 of the issue. We received only 64 correct entries. Our winner was Stephen Jennings of Chelsea. He’s taking his gift certificate to Common Grill.

To enter this month’s contest, find the fake ad and follow the instructions in the box below. The fake ad always contains the name of last month’s winner in some form.

To enter either contest, send email with the subject “Fake Ad” or “I Spy” to Mail: 2390 Winewood, Ann Arbor, MI 48103. All correct entries received by noon on Friday, October 10, will be eligible for this month’s random drawings. Winners will receive $25 gift certificates to any business advertising in this issue.