Mythlogic might seem like an unusual name for a computer store, but co-owner Josh Tacey says the proprietors are computer nerds and it comes with the territory: “We like mythological things.”
Jeff Cline and Charlie Brown, both thirty-seven, founded Mythlogic Computers as an online business back in 1999. Tacey, twenty-five, joined them four years ago, and they opened a retail store on North Main last summer. Mythlogic builds and sells custom laptops, desktops, and servers; has a full-service repair shop (“Yes, even Macs!” they note on their website); sells parts, accessories, games, software, and cables; and offers a full line of tech and business-to-business services. But Tacey estimates that 30 percent of their customers come in specifically to buy gaming systems.
Tacey says a decent gaming laptop runs between $1,500 and $2,500, depending on what games the buyer likes to play. “For example, one type of game would be a first-person shooter game like Call of Duty. You would recommend a system with a whole lot of graphic horsepower but not necessarily a lot of processing power. A different kind of setup would be a game like Civilization, which is a turn-based strategy game. That one requires a lot more processing horsepower in addition to the good graphics, because there’s a lot more artificial intelligence built into the game.” He says that when you take these differences into account, “It requires a much more balanced approach to building a system. We do a lot more than just sit around and play games.”
Mythlogic Computers, 209 N. Main. 274-2266, Mon.-Fri. 10 a.m.-8 p.m., Sat. & Sun. noon-6 p.m. mythlogiccorp.com