Typically the most—or only—crowded store in Briarwood Mall, Apple has nearly doubled its footprint with a recent move into a newly configured space merging several former east-end storefronts, as we first hinted in the January issue.
The sales, service, and support center for the tech titan’s myriad offerings is “centered around universal design principles and features [sixteen] tables and seating of varied heights for product discovery,” with accessible paths accommodating wheelchair users, according to public relations manager Edwin Zotamba.
His fact sheet touts the company’s new leasing program (Apple Upgrade), Today at Apple educational sessions, and the store’s dedicated pickup area and appointment-based Genius Bar alcove.
Apple opened at Briarwood in July 2007, just days after the release of its first iPhone, whose tappable, swipeable touchscreen would set a new standard for smartphone interfaces. The base four-gigabyte model sold for $499. That amount invested in Apple stock back then would be worth about $42,000 today.
Apple, Briarwood Mall. (734) 780–2471. Mon.–Sat. 10 a.m.–9 p.m., Sun. 11 a.m.–6 p.m. apple.com/retail/briarwood
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