Mike Kelleher already had one heyday, as a captain on the Huron High School football team that made it to the state finals for the only time in school history back in 1997. A quarter-century later, he’s back for another.

Heyday is a small but ambitious brand featuring skin-care services and a curated selection of related products from some thirty-five different manufacturers. When Kelleher was shopping for a business opportunity through a franchise matchmaker, he rejected at least seven other concepts before this one made the cut. His wife Alison, also a townie and Huron grad, is “very much into skin care” and helped him evaluate the particulars. She and her sister now have key roles at the new Heyday, Michigan’s first.

Facial treatments from licensed aestheticians are the core service, but Kelleher also hopes to sell masks, exfoliants, cleansers, hand creams, body lotions, lip moisturizers, and more to shoppers drawn by the nearby Cranbrook Whole Foods or REI. “We can point them to what we think the best brand and the best product is, as opposed to just carrying one line and saying, ‘here’s our moisturizer,’” he says.

The Lehigh University business grad previously worked in sales for Pfizer, then joined his father’s former firm, Kelleher Enterprises, which designed and managed employee recognition programs and awards. He has a Michigan development agreement with Heyday and plans to open shops next in Northville and Birmingham.

Heyday, 950 W. Eisenhower Pkwy. (734) 506–6605. Mon. & Wed. 10 a.m.–6 p.m., Thurs. 10 a.m.–7 p.m., Fri. 10 a.m.–5 p.m., Sat. & Sun. 9 a.m.–5 p.m. Closed Tues. heydayskincare.com/pages/ann-arbor