There’s something to be said for adding a new topic to our cultural dialogue. Such was the case for our little contest in December.

We received 129 entries correctly identifying the Fake Ad for Thirty-Six Exam Prep Services on page 94, and several writers weighed in on whether we correctly used “chiasmi,” the plural form of “chiasmus,” in the ad. Dean McLaughlin even gave us a demerit, the first time the Fake Ad Czar had been given a demerit by a Dean for something so esoteric. Unless you consider stealing a “Beano” sign from a community center esoteric.

Dexter’s Lisa Burns cut through all the linguistic back-and-forth. “The Fake Ad is for Thirty-Six Exam Prep Services on page 94,” she wrote. “The Coleridge passage is an example of a chiasmus, which is the singular (and in this context, correct) form of chiasmi. The plural does allow for the name Smith to be worked into the ad, however!”

Our winner was Colleen Sain. She’s taking her gift certificate to Heavenly Metal.

To enter this month’s contest, use the photo and clue above to identify the scene, then follow the instructions at the bottom of the page. If not always grammatically correct, the Fake Ad does always contain the name of the previous month’s winner.