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Today Menswear Opens

Fearsomely cool

posted 10/14/2013

Hipster is the word crying out to be used here. Today, the new men's clothing store in the former Project Gallery on Fourth Avenue, is so fearsomely cool that it could itself be an exhibit at that gallery known for its challenging conceptual art installations. To be fair, in late August, not all the merchandise was in yet, giving Today a spare, stage-set look that by now is probably a little more plumped out and tousled.

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