What’s In a Name? The ins and outs of U-M's naming rights structure. By Micheline Maynard | intermove.substack.com Feb 24, 2026| Education | Comment: 0 | Visit U-M’s campus, and you’re bound to notice names on buildings and signs labeling this or that center or institute. U-M also has hundreds of named professorships. But what does it take to get that distinction? This content is for subscribers only.Subscribe Now Already a member? Log in here