Illustration by Tabi Walters

Burns Park homeowners stood on street corners holding placards beckoning football fans to their lawns and driveways. West of the stadium, churches directed visitors to spots, and a line of cars waited to park at the U-M golf course on State St. Just another game day in Ann Arbor.

Prices for driveways for the October 4 Wisconsin game ranged from $40 to $50; at the golf course, it was $55. Pioneer High’s parking lot was available by reservation only through the Park N Party booking platform. Founded in 2011 by football fans Taylor Bond and Jason Kapica, the website has an inventory of an estimated 10,000 parking spaces in Ann Arbor. Space owners set the price, and Park N Party collects a fee—like StubHub for cars.

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Park N Party now books game day spaces in eight cities. It also marketed spots for the September Zach Bryan concert that drew 112,408 people to the Big House. “We sold every single space we could possibly sell,” says Bond.

For the Wisconsin game, Park N Party charged $50 to $100 per spot—bargains compared with the prices looming for the Ohio State matchup on November 29. At press time, rates started at around $70 and topped out at $225.

Van and Jill Hunsberger live east of the Big House. Until this year, they parked customers individually, charging $40 to $100 per car. But this year, they worked out a deal with a group of twelve fans: $4,000, paid in advance, to rent their lawns and driveway for every game. “It’s worth it, versus standing there waving your arms for hours,” says Jill.

That buys more than a rectangle of grass or pavement: The group can use restrooms, hang out on the Hunsbergers’ deck, and invite their friends.

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“If you’ve got to be surrounded by throngs of Saturday morning football, why not make a little money at it?” says Van.

As a youngster, Associated Press sportswriter Larry Lage’s family used to charge $5 for parking. Now, his family’s home is rented for the season on game days to a group of regulars who grill out and play beer pong. Lage even rents them a Porta Potty. While he declined to discuss rates, Lage acknowledges they’ve gone up along with the price of football tickets.

“It’s the market, and it’s a free market,” he says. “If you want to park a mile away for free and walk in, you can.”