The October Fake Ad was for a dessert place called Honeymoon Sweets, an indirect reference to the 1980s band Honeymoon Suite, whose hits included “Bad Attitude” and “New Girl Now.” The Fake Ad Czar likes to reference Honeymoon Suite because on occasional August mornings in Ontario, he meets up with their drummer on the shore of Lake Huron. Yes, the Czar does lead a charmed life.

You know who else leads a charmed life? Leah Parnes. She was chosen as our winner this month from among 164 correct entries. She’s taking her gift certificate to Cardamom restaurant.

The ad, on p. 87, was for an artisanal s’more store. “A funny thing for me is that I’m 58 years old and only found out this year that ‘marsh mallow,’ a member of the malva family which I grow in my garden, was indeed used to make marshmallows, the treat,” wrote Dave Bicknell. “… However, I believe it is the root of the plant that was used to create the treats, not sap.”

Well, Dave, you can believe what you want, but according to not one but two web sites, marshmallows weren’t made from the mallow plant–it was the marshmallow plant, althaea officinalis. So whatever you’re making out of those malva plants, it’s not marshmallow. But I bet the Fake Ad Czar knows a drummer who would like to try it.

To enter this month’s contest, find the fake ad in the November issue and follow the instructions in the box at the bottom of the Back Page. The fake ad always contains the name of last month’s winner in some form.