We’re changing the rules on you, Fake Adders.

Many years ago, we decided to use the Fake Ad contest to promote the Observer’s website, arborweb.com. By using “Arborweb” as the secret word in every Fake Ad, we reasoned, we would raise awareness of the website. Well, now we’d like to tell you that Arborweb is now the second-most-visited site on the Internet, right after Facebook!

We’d like to tell you that, but it isn’t true. In fact, the Observer is beginning to use the URL annarborobserver.com, so we’re changing our monthly Fake Ad hint.

Beginning this month, the Fake Ad secret word will be the name of the previous month’s winner. It won’t always be the winner’s full name, but some part of the name will be there in one form or another.

Last month’s winner, drawn from 163 entries correctly identifying the Fake Ad for Cydefex (page 70 of the April issue), was Janet Hohmann-Lamb. So this month’s Fake Ad contains at least part of her name, and this time we’ve made it pretty easy for you to find. It won’t always be so easy.

The prize is still a $25 gift certificate to any business advertising in this issue. Hohmann-Lamb is taking hers to Downtown Home & Garden.

Good luck with the new rules!

To enter this month’s contest, find the fake ad in the May issue and follow the instructions in the box at the bottom of the page.