Ann Arbor Weather:
Thursday June 17, 2021
Follow us: facebook twitter RSS feed
illustration of Domino's logo with dollar signs

Pandemic Pizza

Domino's franchisee David Cesarini missed out on the company's great year.

by Anita LeBlanc

From the May, 2021 issue

With dining rooms closed for much of the year and hungry consumers sheltering in place, Domino's Pizza reported record sales of $16.1 billion in 2020. But local franchisee David Cesarini ended up with a smaller piece of the pie.

"This has been the biggest challenge I have faced in over twenty years as a small business owner in Ann Arbor," emails Cesarini. "I have four stores in Ann Arbor and two stores in East Lansing; my only focus is my Domino's franchise in campus towns."

Sales nosedived when the U-M and MSU shut down last spring and stayed weak during the mostly remote school year. "I can't make up for losing tens of thousands of customers that were encouraged to leave town and stay home," he wrote before the end of winter term, "but I am doing my best to break even during this time with the customers that are in town."

To keep his teams and his customers healthy, he's stressing Covid discipline: "Sanitizing all contact surfaces hourly, the requirement for masks, hand washing each time a team member enters a workstation, and monitoring health symptoms and contact tracing before they clock in."

And paradoxically, Cesarini has been hiring. He says the new employees let him give current team members more flexible schedules, and "happier team members [mean] happier customers!"

They'll also position his stores for the promised "more normal" 2021-2022 school year--and, he hopes, a return to pizza prosperity.     (end of article)

 




 
Bookmark and Share
Print Comment E-mail

You might also like:

Social Services and Support Groups
Restaurants with prices Under $10
A clickable zoomable map
The Water Lawsuit
High-stakes litigation targets a city's savings account.
James Leonard
Ryan Padgett
A farmer looks to put down roots.
Cynthia Furlong Reynolds
I Spy ... Architecture Vol. 1
Comedy
BYOC Opens
Emily Hess's youthful film roles financed her eco-conscious store.
Micheline Maynard
Photo: Argo Railroad Bridge
Home And Garden in Chelsea
My Grandfather's Pandemic
Fighting the flu in 1918, Ralph Engle lost friends he never knew he had.
M.A. Engle
a2view the Ann Arbor Observer's weekly email newsletter
west end grill
the Observer is seeking Calendar writer