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Cause-based Fashion on South U

With a U-M basketball tie-in

posted 12/16/2013

Most small businesses struggle to pay the rent. How can Merit--a "cause-based" fashion brand--give 20 percent off the top of every purchase to a scholarship fund and still pay the rent? "We covered rent the first week we moved in," says David Merritt coolly.

Merritt was the 2008-2009 captain of U-M's basketball team. "I wasn't a star. I averaged about two points per game," he says, and he graduated with a degree in sports management.

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