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Monday September 16, 2019
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fake ad for The Original Ann Arbor Deli

The Original Ann Arbor Deli

August 2019 Fake Ad

by Jay Forstner

From the September, 2019 issue

Only 126 clever Fake Adders correctly identified the ad for The Original Ann Arbor Deli in the August issue. "I'm guessing the Fake Ad is on page 32," wrote Beverly Ulrich. "'Finally a good deli in Ann Arbor!' With Zingerman's history of great food and significant philanthropic contribution to our community, I think any new deli should be more than a little cheeky to make such a claim."

As Ulrich and others recognized, that was kind of the point of the ad, lampooning imitators with names like "Original Chicago Pizza" or "Original Texas Brisket" that try to capitalize on the success of the true originals.

"With being a Zingerman's employee for 10 years this is funny," wrote Bert Bissett. "For a brief second, I thought we had some new competition."

Katie Ferran said we caught her attention with "the rather brazen challenge postulated in the tagline, 'Finally, a good deli in Ann Arbor!' My mother worked at Zingerman's many years ago, and I sent a picture of the ad to her as a joke. Her disbelief made me realize something was off."

Joann Green was chosen as our winner. She's taking her gift certificate to Seva.

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To enter this month's contest, find the fake ad in the September issue and follow the instructions in the box at the bottom of the Back Page. The fake ad always contains the name of last month's winner in some form.     (end of article)

 



 
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