Ann Arbor Observer cover
Mixer Playground at Fuller Park. Collage by Brenda Miller Slomovits.
Ann Arbor Weather:
Thursday August 16, 2018
Follow us: facebook twitter RSS feed

Samuel Morse

Fake ad update: Fall 2017 Community Observer

by Jay Forstner

From the October, 2017 issue

Slightly more than twenty Fake Adders (twenty-two, to be exact) spotted the Fake Ad for attorney Samuel Morse on page 21 of the Summer Community Observer. The name is an amalgam of the first name of one of Detroit television's biggest advertisers and the last name of another one of Detroit television's biggest advertisers.

Samuel Morse is also, of course, the name of the inventor of Morse code. That connection was not lost on Shelley Anzalone, who wrote, ".... .- .. .-.. - --- - .... . ...- .. -.-. - .. -- ... ...- .- .-.. .. .- -. - ... .- -- ..- . .-.. -- --- .-. ... . .- - - --- .-. -. . -.-- ---.. ----- ----- ...- .. -.-. - .. -- ..." That's Morse code for "hail to the victims valiant Samuel more attorney 8 victims," which was some of the copy contained in the ad (including the last name of our previous winner, Rose Carol Toth).

Heidi Dailey won this issue's drawing. She's taking her gift certificate to the Common Grill.


To enter the Fall Community Observer Fake Ad contest, identify the fake ad by name and page number (hint: it always contains the name of the last contest's winner in some form). Enter by email ( or by snail mail (Community Observer Fake Ad, 2390 Winewood, Ann Arbor, MI 48103). The deadline for entries is Tuesday, October 17.     (end of article)

[Originally published in October, 2017.]


Bookmark and Share
Print Comment E-mail

You might also like:

Bread Basket Deli Is Now Lefty's Cheesesteak
Jehad Dakroub trades one Michigan franchise for another.
Sabine Bickford
Conference Centers
Poor Sister
Environmental challenges at Third Sister Lake
James Leonard
Lucy Tan
Immigrants and expats
Keith Taylor
Health Care - Mental Illness
Legal Aid Departs
"We should be where our clients are," says Bob Gillett.
James Leonard
Four Locals
Artists travel to the Art Fair from all over the county. For a lucky few, it's just down the street.
Jan Schlain
Cold War?
Rumors of ice-cream conflict "just not true."
Cynthia Furlong Reynolds
Nightspots: Bona Sera
Eugene O'Neill's Hairy Ape
Down to Brass Tacks
arwulf arwulf
Ann Arborís Premier Haberdashery, Custom Suiting, Formal Attire.
Jared Dwarshuis Handyman and Home repaires