Mr. Alan Shoes Is Now Snipes
A German multinational buys a fast-talking Detroit brand.
by Britain Woodman
From the April, 2020 issue
The big sign at Mr. Alan's Shoes, on Washtenaw Ave., came down in early December and was quickly replaced with a new sign--Snipes.
Mr. Alan's TV commercials were ubiquitous on Detroit TV in the 1980s and 1990s. The rapid-fire "twenty-nine, or two-for-fifty" slogan was spoken by Michael Guido, who would later become mayor of Dearborn. Its Ann Arbor "Mr. Alan's Elite" location was smaller than its other stores with a focus on limited-edition and premium styles.
Last year, Deichmann, a multinational shoe retailer based in Germany, acquired Mr. Alan's, as well as Kicks USA, a similar regional chain based in Philadelphia. Both chains are now outlets of Snipes, a chain founded in Germany in 1998 and acquired by Deichmann in 2011. Snipes stores attract young customers by offering free WiFi and phone-charging stations.
[Originally published in April, 2020.]
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