Just Drain Stops
January's Fake Ad
by Jay Forstner
From the February, 2019 issue
A whopping 223 clever Fake Adders spotted last month's Fake Ad for "Just Drain Stops," with the last name of January winner Jennifer Ziegler contained in the copy.
One entry, from Gary Spencer, provided a pretty good explanation of how our little contest works. "As a new resident of Ann Arbor after 40 years on the western edge of the state, and hungry for info on local business, services and events, I stumbled across the new Sure-Stop drain stoppers ad on page 42, incredulous that they could afford to promote such an obscure product," Spencer wrote. "When I got to the end of the Observer, I discovered the Fake Ad promotion and found the name Ziegler buried in the 'testimonials' so I knew I'd found it.
"By the way I've already discovered some of the advertisers; my wife has used Ann Arbor Optometry, I've made New Years Eve reservations at The Standard, all our appliances are from Austin at Big George's who bent over backwards to accommodate our construction-delayed move here ... So your ads work. And we have lots of great ideas for what this community has to offer."
To which we can only say, "Welcome to Ann Arbor, and thank you for playing."
Our drawing winner was Trisha Biggs. She's taking her gift certificate to Afternoon Delight.
To enter this month's contest, find the fake ad in the February issue and follow the instructions in the box at the bottom of the page. The fake ad always contains the name of last month's winner in some form.
[Originally published in February, 2019.]
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