Human Electric Hybrids Grows Again
Electric and cargo bikes in Hollander's old spot
by Micheline Maynard
From the September, 2020 issue
"Hello, I'm Electric!" reads a replica of a nametag on the window of Human Electric Hybrids in the Kerrytown Shops.
In August, the electric bike and cargo bike shop consolidated its locations in Ypsilanti and Kerrytown into a single space: the first floor and basement that previously was occupied by Hollander's, which has exited retail but continues online at hollanders.com.
H.E.H. owners Jim Summers and Kim Mayes started the business out of their Pittsfield Village condo in 2012 and opened a shop in downtown Ypsilanti five years later. When they found their cargo bikes drew more interest from Ann Arbor than Ypsi, they opened Urban Rider Cargo Bikes in Kerrytown last year in an upstairs space so small the bikes had to be displayed vertically and taken downstairs for test rides.
So they were excited when Hollander's much larger and more accessible space opened up. "As soon as we knew it was available, we asked for it," says Mayes. They're bringing the two business locations back together there under the original H.E.H. name.
The main advantage is that there will be "more room for people to walk around and find what they need," Mayes says.
H.E.H.'s product lineup ranges from $1,500 for a traditional bike with electric assist to heavy-duty cargo bikes at more than $10,000.
Sales of conventional bikes have exploded during the pandemic, and Mayes says they've seen an increase in demand for e-bikes, too. They're also seeing a different type of customer.
Previously, their bikes attracted baby boomers and Gen Xers who appreciated an electric assist on Ann Arbor's many hills.
Now, says Mayes, they're seeing more millennials. She believes their interest is "because of the slowdown in public transportation or their reluctance to use public transportation or Ubers."
As part of the city's push to achieve carbon neutrality by 2030, the city is offering a discount of up to $150 on the Magnum Pathfinder e-bike, which lists at $1,599, and on the Raleigh Detour iE ST, which costs $2,599.
The deal includes $100 off the bike and a $50 credit on accessories. Buyers must contact the store, mention the discount, and make an appointment for their bike to be assembled.
Human Electric Hybrids, 410 N. Fourth Ave. (Kerrytown Market & Shops). (734) 238-2269. Sat. 9 a.m.-5 p.m., Sun. 11 a.m.-4 p.m. human-electric-hybrids.com
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