Ann Arbor Observer cover
Goslings
Ann Arbor Weather:
Wednesday June 19, 2019
Follow us: facebook twitter RSS feed
fake ad for Eveavrin

Eveavrin

May 2019 Fake Ad

by Jay Forstner

From the June, 2019 issue

"Maybe I want more elbows?"

Receiving emails like that one, from Lauren Olson, is one of the great pleasures of being the Fake Ad Czar. Olson is referring, of course, to the Fake Ad for the drug Eveavrin on page 85 of the May issue. The possibility of growing extra elbows was just one of the side effects listed in the ad, which prompted 201 correct responses from clever Fake Adders.

"Nice ad, full color too," wrote David Karl. "You're wasting your talents at the Observer. You should send your resume to Saturday Night Live."

And Megan Eagle wrote, "I have enjoyed looking for the ads for many years. They often make me chuckle or groan, but the ad for eveavrin (a way to treat dry skin due to dryness by restoring natural levels naturally) had me laughing out loud! The small print captured the absurdity of the way advertisers comply with requirements to mention negative as well as positive effects of products. Missing was only the oft heard on TV 'may cause ... and even death.' Thanks for a good laugh."

Our winner was Kristal Serna. Kristal, please let us know where you would like to take your gift certificate.

To enter this month's contest, find the fake ad in the June issue and follow the instructions in the box at the bottom of the back Page. The fake ad always contains the name of last month's winner in some form.by Jay Forstner.     (end of article)

 



 
Bookmark and Share
Print Comment E-mail

You might also like:

Vetoed!
Mayor Taylor makes his move.
James Leonard
Goodbye to Launch Board Shop, Great Lakes Cycling
Marketplace Closings: May 2019
Sabine Bickford
Pet Care
Photo: Bright Colorful Friend Flies into A2
Subscribe to the Ann Arbor Observer
Chow Down
The Gillies Brothers go fast-casual.
Sabine Bickford
Nightspots: Blind Pig
Trendy Brunch on the South Side
Anna's reflects a generational shift.
Sabine Bickford
Louise Brooks Returns To Ann Arbor, by Thomas Gladysz
Heavy Traffic
The Ann Arbor Railroad is planning a gravel storage and transport yard by the U-M athletic campus.
Judson Branam
Arbor Hospice
Ann Arborís Premier Haberdashery, Custom Suiting, Formal Attire.
spark ann arbor