Fake Ad: August 2018
by Jay Forstner
From the September, 2018 issue
Last month's responses to our little contest may have been the kindest we have ever received.
"Happy Saturday evening," wrote Laura Wood. "May this find you in good health and happy spirits. The Fake Ad is on page 67--Men: Enchore. What a hoot. I burst out laughing and it brought a smile to my face. My husband did not laugh about it, but I think I saw a smirk on his face."
The ad was for a supplement designed to give men the energy to please their partners by helping out in the kitchen. The last name of July's winner, Ethan Sutton, appeared as the 1980 baseball earned run average leader. We received 179 correct entries.
"I was so confident Sutton had to be the 1980 MLB ERA leader I almost didn't even look it up," wrote Wendy Valtadoros. "I feel very lucky that my husband's mid-life hobbies have turned toward cooking and homemade ice cream making. No need for Enchore! in this household."
But our favorite entry, for obvious reasons, was from Margaret Klauscher, who wrote, "There's no way Enchore is a real product. Whoever wrote the copy for it is a comic genius!"
Genius? Come on. Einstein was a genius. Aristotle was a genius. But who are we to argue with our readers?
Rhonda Fields was this month's drawing winner. She's taking her gift certificate to Zingerman's.
To enter this month's contest, find the fake ad and follow the instructions in the box at the bottom of September's Back Page. The fake ad always contains the name of last month's winner in some form.
[Originally published in September, 2018.]
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