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Thursday December 03, 2020
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Crumbl Cookies Opens

Giant cookies, fun flavors

by Micheline Maynard

From the November, 2020 issue

If you like big cookies, there's a new option on the west side. Crumbl Cookies, which calls itself the nation's fastest-growing gourmet cookie delivery and takeout company, has opened at 215 N. Maple, next to HomeGoods.

Crumbl features four specialty flavors each week, out of a collection of 150 possibilities. They change on a seasonal basis, but the store regularly stocks warm chocolate chip and chilled sugar cookies. It also sells ice cream and milk.

The mid-October lineup included caramel pumpkin, orange roll and s'mores brownie.

The cookies are large, and so is their calorie count. Half of a chocolate chip cookie is 320 calories with fifteen grams of fat. (The chain's website says mini-cookies are "coming soon.")

Crumbl was started in 2017 by two cousins in Logan, Utah. They now have nearly eighty Crumbl locations nationwide, and plan to open an additional fifty in the coming year.

The cookies are mixed and baked in an open kitchen. In a press release, Jason McGowan, Crumbl's cofounder and CEO, says the chain offers a combination of traditional cookies with "new, fun flavors. Each cookie recipe is crafted to bring back existing customers and encourage new customers to come inside."

A single cookie costs $3.48; a box of four is $10.98, and a dozen costs $27.48. Ice cream is $3.48 for a half-pint.

Crumbl Cookies, 215 N. Maple, Ste. A-2, (734) 274-6623. Mon.-Thurs. 8 a.m.-10 p.m., Fri.-Sat. 8 a.m.-midnight. Closed Sun.     (end of article)


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