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Wednesday April 16, 2014
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V2V Expands and Arhaus Moves



V2V is the second Ann Arbor location of Tes Haas's clothing and "lifestyle" store that originated at Kerrytown in the 1980s. Haas's store was originally called Vintage2Vogue and occupied a different Kerrytown spot from its current one on the north end. V2V now has offspring in Petoskey and Charleston, South Carolina, too.

The stores are not clones. "All of them have slightly different personalities," explains manager Mia Bell. This one is kind of a clothes horse, and not so much into the lifestyle stuff (a catchall term for Haas's retail whims, which run freely from cosmetics to furniture).

This store also offers lacy, feminine underwear. You can be fitted for it by Hannah, a "certified bra specialist," who used to work at Victoria's Secret. In early October Hannah was still waiting for a special measuring device to arrive--there are depths to this craft that cannot be plumbed with a plain old tape measure.

The spirited and lively Bell, who got the job by answering an ad, says Haas is "awesome" to work for. She talks about the contrast between managing V2V and her previous job as executive team leader for a Flint-area Target, where everything on the floor was based on a "planogram" that arrived by mail, "telling you 'this sweater goes with this pair of pants.' Then the district team leader came in and checked how you did the 'visual adjacency,'" Target-speak for correctly interpreting the "planogram."

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