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Tuesday December 01, 2015
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Treadmills on Jackson

Exercise Warehouse opens

From the December, 2010 issue

Danny Sherbin, who owns Exercise Warehouse in Livonia, is crystal clear on what kind of customers he's looking for in his new Exercise Warehouse on Jackson Road: rich ones. "The motivation was to go to an area that's an affluent area," says Sherbin, who's been selling treadmills, exercise bikes, and ellipticals since 1996 and wanted to expand. His typical customer, he says, is thirty-five to fifty-five, a fitness enthusiast, and "can spend over a thousand dollars without having to call the bank. We're looking for more of an upscale

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