Ann Arbor Observer cover
The corner of Main and Liberty, with artwork by Thomas Rosenbaum
Click for Ann Arbor, Michigan Forecast
Sunday February 14, 2016
Follow us: facebook twitter RSS feed

Treadmills on Jackson

Exercise Warehouse opens

From the December, 2010 issue

Danny Sherbin, who owns Exercise Warehouse in Livonia, is crystal clear on what kind of customers he's looking for in his new Exercise Warehouse on Jackson Road: rich ones. "The motivation was to go to an area that's an affluent area," says Sherbin, who's been selling treadmills, exercise bikes, and ellipticals since 1996 and wanted to expand. His typical customer, he says, is thirty-five to fifty-five, a fitness enthusiast, and "can spend over a thousand dollars without having to call the bank. We're looking for more of an upscale

 
Bookmark and Share
>> next page
all on one page
Ann Arbor Regent
Follow the Ann Arbor Observer on Twitter
Holiday Inn Ann Arbor. Comfortable Hotel, a home away from home.
A Visitors Guide to Ann Arbor