Click for Ann Arbor, Michigan Forecast
Friday May 26, 2017
Follow us: facebook twitter RSS feed
Print Comment E-mail

Transit Triumphant

 

continued

"We ran a low-budget campaign," says Griswold. "The door-hangers weren't very expensive--3,000 for less than $500. And the McCullough [Creative] ads were in-kind."

Garfield says the big late push was part of the long-term strategy. "That's typical for any ballot campaign. Most communications are sent out in the last week because most voters make up their mind in the last week. We called [prospective voters] for two months, and up until a week before the election, more than half the people we talked to didn't know how they were going to vote."

The final weekend, the pro forces put out an ad and mailer accusing the opposition of "using tea party tactics of distortion and deception." At issue was the opponents' claim that the authority employed "a 52 person management staff for 133 bus drivers." In fact, that number included every non-union AAATA employee--and the counter-ad featured effective mini-profiles in which some of them described just how they contributed to the system's work.

Garfield says supporters decided to counterattack "after the opponents publicly repeated the '52 managers' argument at least a half dozen times, even after being corrected, and after we heard from at least as many proposal supporters that they were questioning their support." It was, he says, ""a blatant misrepresentation [that needed] to be corrected. They based their whole campaign on the AAATA being bloated and inefficient, and that was not true."

Bookmark and Share
previous  ·  1 l 2 l 3 l 4  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

Singles Groups
Dave Sharp Worlds Quartet
Where jazz goes when it leaves home
Sally Mitani
Concordia University
Restaurants where Outdoor Seating Is Available
A clickable zoomable map
Storm-Water Solutions
The city plans to spend $34 million over the next six years to fix its flooding problems.
James Leonard
Health Care - Health Information and Physician Referral
Tim Walberg's Moment
The Trump revolution is opening doors for the conservative congressman.
Julie Halpert
Photo: The Chenille Sisters at Water Hill
Nightspots: Tap Room
American Restaurants in Chelsea
Arbor Hospice Palliative Care
Volik championship May 22 to 28
A guide to senior living and services