Ann Arbor Weather:
Thursday October 19, 2017
Follow us: facebook twitter RSS feed
Print Comment E-mail

Transit Triumphant

 

continued

"We ran a low-budget campaign," says Griswold. "The door-hangers weren't very expensive--3,000 for less than $500. And the McCullough [Creative] ads were in-kind."

Garfield says the big late push was part of the long-term strategy. "That's typical for any ballot campaign. Most communications are sent out in the last week because most voters make up their mind in the last week. We called [prospective voters] for two months, and up until a week before the election, more than half the people we talked to didn't know how they were going to vote."

The final weekend, the pro forces put out an ad and mailer accusing the opposition of "using tea party tactics of distortion and deception." At issue was the opponents' claim that the authority employed "a 52 person management staff for 133 bus drivers." In fact, that number included every non-union AAATA employee--and the counter-ad featured effective mini-profiles in which some of them described just how they contributed to the system's work.

Garfield says supporters decided to counterattack "after the opponents publicly repeated the '52 managers' argument at least a half dozen times, even after being corrected, and after we heard from at least as many proposal supporters that they were questioning their support." It was, he says, ""a blatant misrepresentation [that needed] to be corrected. They based their whole campaign on the AAATA being bloated and inefficient, and that was not true."

Bookmark and Share
previous  ·  1 l 2 l 3 l 4  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

Shopping Overview in Saline
Indian Supper
Fake Ad: September 2017
Jay Forstner
Golf in a Box
Saline Scores X Golf
Billie Ochberg
Subscribe to the Ann Arbor Observer
City Wards
Jefferson Market
Your neighbor's place
Lee Lawrence
Drought Opens on E. Washington
Juices and cleanses from a quartet of sisters
Sabine Bickford
Nightspots: Babs' Underground
Today's Events
Mitski
Raw and relatable
Sabine Bickford
Regent Hotel
String Bass lessons by Steven Sigurdson
spark ann arbor