The Wafel Shop
Hoffman also takes credit for coining the phrase "dessert district," suddenly in use on their section of Liberty, which turns a problem into a virtue, as PR geniuses tend to do. Not only does the Wafel Shop sit next to Kilwins and across the street from the Cupcake Station, but a nearby creperie is due to open soon.
The Wafel Shop, 113 E. Liberty, 369-4734. Daily 8 a.m.-10 p.m. thewafelshop.com
[Originally published in March, 2013.]