The Wafel Shop
Goldsmith, thirty-two, who studied abroad in the Netherlands (Belgium's neighbor with a less interesting waffle portfolio), has also introduced a wicked-good condiment called Biscoff to downtown dining. Biscoff is the trade name of one of Belgium's most popular cookies--it's the rich, cinnamony cookie served on Delta flights. Luckily for waffles, Biscoff also comes in spreadable form. It's made from ground-up cookies and tastes like cookie-flavored buttercream frosting. If you're unsure whether you want this as a waffle topping, you can sample a tiny spoonful.
It's a simple shop. Waffles cost $5. Butter and powdered sugar are free, but most people add fruit, Biscoff, Nutella, chocolate, or even bacon, for another buck or two. (The bacon, from Biercamp, is currently the only savory topping, but some customers pair it with fruit, chocolate, and even whipped cream.) There's nothing else on the menu except coffee and a few other drinks.
Goldsmith's business partner, Tia Hoffman, says more savory toppings will eventually come. "Someone asked if we could make a chili cheese waffle, and I said, 'Uh, well, we'll put it in the suggestion box.'" Hoffman, forty-seven, used to be in the coffee business. "Our skill sets perfectly complement each other. He knows waffles, I know coffee. He's finance and IT, I'm public relations and front of the house."