The TV-Mattress Connection
In fact, he didn't even want to spring for any signage, so you'd be forgiven for thinking the name of his store is "Symbol mattresses," but that's actually the brand he's selling--the business's name, his card says, is Mattress and More.> Made by a Wisconsin company, Symbol mattresses start at around $100.
"I'm the cheapest. People come for the prices. Most of Ann Arbor, I'll deliver for free--I'll just throw it in the van and call my wife to watch the store. If she can't do it? Well, I close for a little while." Another way he keeps overhead down is by using his cell phone, listed below, as his business number. Tawil will also build sturdy pine frames for the mattresses in his garage. Not only are they a bargain (around $100, depending on size), but they're marvels of form-follows-function simplicity.
And finally, he sells nearly new TVs at rock-bottom prices. In short, the idea is to supply the transient population of Ann Arbor with the most inexpensive and functional necessities possible and do a high-volume business. "If I make thirty dollars on a mattress, I'm happy. If I make fifty dollars on a TV, I'm happy."
Mattress and More, 3088 Platt, 239-2204. Daily noon-8 p.m. and by appointment. annarbormattressandmore.com