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Wednesday March 29, 2017
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The Fehsenfelds Buy Nicola's

 

continued

There will be no name change. "They know perfectly well that it would be a complete waste to shed the name Nicola's," she says crisply. "We're much more well known in Ann Arbor than Schuler"--though Schuler is a behemoth in the indie book business.

"I'm pretty confident that this sale secures the bookstore for the future," Rooney says. "I had interest from people who had never run a bookstore before, which was ... interesting. But this is not a bookstore for someone to practice on. It's too big. I'm happy to have it become part of a group of established bookstores."

And established it is. The Fehsenfelds, who actually met in Ann Arbor working at Ulrich's (and went on to work at Borders), opened Schuler in Grand Rapids in 1982. Schuler means "student" in German, and, Stavrou says, "it's Bill's middle name. It makes a better name for a store than Fehsenfeld." They now own three stores named Schuler--the original on 28th St. in GR, plus branches in Okemos and Lansing. "This one will continue to be called Nicola's, and Nicola will stay on to help with transition," she confirms. There will be some internal changes, but nothing you're likely to notice. "We haven't figured out how to address the website yet, and we'll be merging our inventory somehow. It should be a pretty seamless transition."

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