Ann Arbor Weather:
Monday June 25, 2018
Follow us: facebook twitter RSS feed

The Fehsenfelds Buy Nicola's

Schuler's owners plan no changes

by Sally Mitani

From the August, 2014 issue

Nicola Rooney wasn't happy last February when Publishers Weekly reported she was looking to sell her bookstore. She had been trying to sell Nicola's Books quietly and hadn't yet told her employees. But according to Emily Stavrou, promotions coordinator at Grand Rapids-based Schuler Books, the article tipped Schuler's owners Bill and Cecile Fehsenfeld that the store was for sale; they started talking to Rooney about a purchase, and the store will officially change hands in mid-August.

There will be no name change. "They know perfectly well that it would be a complete waste to shed the name Nicola's," she says crisply. "We're much more well known in Ann Arbor than Schuler"--though Schuler is a behemoth in the indie book business.

"I'm pretty confident that this sale secures the bookstore for the future," Rooney says. "I had interest from people who had never run a bookstore before, which was ... interesting. But this is not a bookstore for someone to practice on. It's too big. I'm happy to have it become part of a group of established bookstores."

And established it is. The Fehsenfelds, who actually met in Ann Arbor working at Ulrich's (and went on to work at Borders), opened Schuler in Grand Rapids in 1982. Schuler means "student" in German, and, Stavrou says, "it's Bill's middle name. It makes a better name for a store than Fehsenfeld." They now own three stores named Schuler--the original on 28th St. in GR, plus branches in Okemos and Lansing. "This one will continue to be called Nicola's, and Nicola will stay on to help with transition," she confirms. There will be some internal changes, but nothing you're likely to notice. "We haven't figured out how to address the website yet, and we'll be merging our inventory somehow. It should be a pretty seamless transition."

Nicola's Books, 2513 Jackson Ave. (Westgate), 662-0600. Mon.-Fri. 9 a.m.-9 p.m., Sat. 9 a.m.-8 p.m., Sun. 9 a.m.-6 p.m. nicolasbooks.com    (end of article)

[Originally published in August, 2014.]

 



 
Print Comment E-mail

You might also like:

Remembering Buhr Park
A first date, fireworks, and a lifetime of memories
Chris Hippler
Comedy, Storytelling, & Performance Art
Photo: Motherhood Can Be a Tough Job
Losing Geddes Ridge
After a last-ditch legal battle, two U-M physicians were evicted from their dream home in May.
Michael Betzold
Nightspots: Dreamland Theater
Social Services and Support Groups
Hot Club of Cowtown
Stephane Grappelli meets Bob Wills
Sandor Slomovits
Restaurants with Wi-Fi
A clickable zoomable map
Photo: Trillium at Mary Beth Doyle Park
Restaurants with Catering Available
A clickable zoomable map
redefining condominium living nine 99 Ann Arbor
Delux Drapery offers window treatments in Ann Arbor, Michigan like draperies, curtains, shutters & H
A visitor's guide to Ann Arbor