State St. Swirlberry Closes
Students priced out of premium product.
From the June, 2010 issue
Swirlberry on State Street, which opened just last summer, closed--not unexpectedly, because the building is being torn down to make room for a CVS. Nevertheless, owner Nico Leo (who owns the business along with Gaal Karp) says he decamped slightly before the lease was up because his froyo wasn't a good match with price-conscious students. "We consider our product to be a premium product. We can't buy it as cheaply as the competition in the area."