Click for Ann Arbor, Michigan Forecast
Friday May 26, 2017
Follow us: facebook twitter RSS feed
Print Comment E-mail

Shakeup at Car and Driver

 

continued

"One of the things that I have sort of discovered in the online space is that people are not reading as much," Alterman adds. "It is very difficult to do features online. People want quick hits and they want rumors and they want photos and galleries, and they want to talk to each other."

That still leaves plenty of room for print. Car and Driver, says Alterman, "really puts people in the driver's seat of the car-it explains what's good and what's bad in witty, fun-to-read language. . . . The magazine has this great heritage of outrageousness and irreverence, and I like to bring that out a little more."    (end of article)

[Originally published in June, 2009.]

 

Bookmark and Share
previous  ·  1 l 2 l 3 l 4
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

Food & Beverage
Today's Events
Ann Arbor Stone & Tile Opens
With three stores, Andrei Napau has a complicated commute.
Sabine Bickford
The Return of the Trumpeter Swans
Seeing snow white in the spring
Bob & Jorja Feldman
Photo: Sunset at the new condos
Bringing Back Barley
Saline entrepreneurs boost local brewing.
M.A. Engle
Restaurants with prices Over $30
A clickable zoomable map
Laura Hulthen Thomas
Unexpected turns
Keith Taylor
Neighborhoods - Bach
Clothing And Jewelry in Saline
Grillin' 2017 June 11th, 3-8pm - Ann Arbor MI
Greek Festival June 9-11, 2017
spark ann arbor