C/D in 1980, eighteen months after the magazine moved to Ann Arbor from Manhattan. Editor since 1993, he led last year's move from Hogback Road to the Eisenhower Commerce Park, where the car-crazy writers finally have their own garage. But Csere didn't stay to enjoy it-he stepped down in December. "It's a fabulous job," Csere says. "But I'd been doing it for a long, long time, and that was combined with the real downturn in our business." Between the car sales slump, the financial crisis, and Internet competition, he says, "profitability was way down." When the magazine's longtime receptionist and associate art director left soon after Csere, parent company Hachette Filipacchi Media U.S. (whose publications also include Elle..."/>
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Shakeup at Car and Driver

 

continued

"One of the things that I have sort of discovered in the online space is that people are not reading as much," Alterman adds. "It is very difficult to do features online. People want quick hits and they want rumors and they want photos and galleries, and they want to talk to each other."

That still leaves plenty of room for print. Car and Driver, says Alterman, "really puts people in the driver's seat of the car-it explains what's good and what's bad in witty, fun-to-read language. . . . The magazine has this great heritage of outrageousness and irreverence, and I like to bring that out a little more."    (end of article)

[Originally published in June, 2009.]

 

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