Real Green Lawn Service
July's Fake Ad
by Jay Forstner
From the August, 2010 issue
Last month's Fake Ad for Real Green lawn service promised to use human power and wind power instead of noxious, toxic, greenhouse gas-causing fossil fuels. Naturally, in Ann Arbor, there were those who didn't think the ad went far enough.
"If the ad was real," wrote Frank Winterroth, "I personally think it would be an oxymoron! Lawn care that is truly 'green' should not involve any grass, but low water-consuming low maintenance plants; ones that don't require mowing. Having the wind blow away grass clippings sounds interesting--it might make for a pretty messy city, though."
In all, the ad, which appeared on p. 48 of the July Observer, elicited ninety-three correct responses, including one from the quotable Sonia Zawacki that modesty prevents us from printing here. At least it should. "I have loved (and searched for) the Fake Ad since my now 30-year-old daughter was in middle school--it was one of those mother-daughter activities we looked forward to every month. It is one of the best ideas you guys have ever had, as it makes one look closely at EVERY page (sometimes three, four, five times)."
Much as we love Sonia, Betsy Williams won our random drawing. She's taking her gift certificate to Seva.
To enter this month's contest, find the fake ad in the August Observer and follow the instructions on the bottom of the "Back Page." The Fake Ad always includes the word "arborweb."
[Originally published in August, 2010.]