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Pothus Buys Van Boven Shoes

The importance of being denim-driven

posted 11/13/2013

"We have a lot of denim-driven brands," says Rich Bellas, manager of Van Boven Shoes. The tiny eighty-year-old campus store specializing in quality leather footwear changed hands over the summer. When did denim learn to drive? "Denim-driven" is the current clothing industry euphemism for hipster, Bellas smiles. It means casual, but in a very expensive way, like wearing a pair of Allen Edmonds brogues with jeans.

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