Pothus Buys Van Boven Shoes
The importance of being denim-driven
"We have a lot of denim-driven brands," says Rich Bellas, manager of Van Boven Shoes. The tiny eighty-year-old campus store specializing in quality leather footwear changed hands over the summer. When did denim learn to drive? "Denim-driven" is the current clothing industry euphemism for hipster, Bellas smiles. It means casual, but in a very expensive way, like wearing a pair of Allen Edmonds brogues with jeans.