Building D houses lululemon, the high-end national yoga-wear brand so subtle that it doesn't even use its name on its outside signage, just its horseshoe-shaped logo. The company website says the logo is a stylized "A" and stands for "athletically hip." Next to it is Madewell, a hipster cousin of J.Crew, featuring a lot of high-priced denim and brown leather. Its website says it's been around since 1937, though that's actually the founding date of the original no-nonsense work clothing company that J.Crew bought and repurposed in 2006. Next to that is Paper Source, a Chicago-based chain of quality paper and scrapbooking supplies (a spokesperson says Paper Source "knows and respects" Hollander's, and believes that Ann Arbor's "vibrant and robust creative community" can support two paper stores). Hot Mama is not a maternity wear store, but a store for postpartum moms, to make them feel, well, hot again. "Premium denim, comfortable and trendy," says Sarah Winslow, the manager.
Building C houses brands that are perhaps a little better known: Anthropologie is the postgraduate version of Urban Outfitters--and, in fact, is owned by it. The North Face outdoor gear is seen so much around town, it surely needs no introduction, except to say here's a whole store of it, and Sur la Table is the long-awaited kitchen store that no one seems to have been able to get off the ground since Kitchen Port closed. (Pssst: it also has restrooms.)