Poetry in Motion
A one-man Volvo shop grows into a giant
From the December, 2010 issue
It was the kind of discussion business owners dread. "The economy took a huge toll on us in 2008," says Joe Meza, the founder, owner, and driving force behind ArborMotion, the import car care conglomerate on State Circle. As business slumped, Meza recalls, "I told James that I needed to see a 20 percent reduction in payroll. And he said no!"