We received 90 entries correctly identifying the Fake Ad for “Pleya del Sol” on page 95 of the March Observer. That was an unexpectedly low number for an ad that our nemesis, Dean McLaughlin, dismissed as “easily found.”

“This month’s fake ad is a cruel prank,” wrote Matthew Weibel. “What with the never ending single-digit temperatures and wind chills in the negative numbers, the ‘Pleya del Sol’ sunny vacation ad was tough to stomach.” Rebecca Biber (no relation) agreed that it was mean of us to promote “a fake resort in a world where sun exists.” Biber’s eye, however, was still sharp: “I must have had texting on my mind as I read ‘Are you Pleya ready?’ and immediately condensed it to ‘r u pleya,’ which is a nice way to work in the previous winner’s name (Rupley).”

Our winner was Tom Glowacki of the Dexter Glowackis. He’s taking his gift certificate to Zingerman’s.

To enter this month’s contest, find the Fake Ad in the April issue and follow the instructions in the box at the bottom of the page. The Fake Ad always contains the name of last month’s winner in some form.