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Pink Ride's fundraising cab

 

continued

PowerPoint presentation: slides in progression of the pink car, pink ribbon, one that read 'Who will drive?' and a picture of an owl."

The national campaign raised more than $100,000 for breast cancer--and after it ended, Reid decided to keep the Pink Car on the road year-round. Select Ride contributes $1 per $9 regular fare to the American Cancer Society--$1,387 in its first six months, plus another $40 kicked in by passengers (who don't have to take the pink car to contribute). Working with ACS, Reid says, the company also donates rides to cancer patients worth about $2,000 a year. Between outright contributions and free or discounted rides, Reid figures, the company donates $50,000 a year to various causes.    (end of article)

[Originally published in July, 2012.]

 


On July 23, 2012, diamondlade wrote:
There is Pink Taxi in Park Ridge/Des Plaines Illinois-are they related?

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