Pay with Square
That's why Dorsey and his entourage were in town, evangelizing with free T-shirts and food from Mark's Carts vendors who use Square systems. The company says it has a thousand commercial subscribers in Ann Arbor, ranging from artists to taxi drivers to food vendors, who like the simplicity of working with a single billing service as well as Square's analytics, which help them identify frequent customers, best-selling products, busiest times, etc.
"It's a leap forward from the old system of counting coffee cups coming out of the dishwasher to know sales volume," Dorsey says. And with mega-client Starbucks slated to come aboard in time for the Christmas rush, Square's version of e-payment utopia is about to get another major caffeine jolt.
[Originally published in October, 2012.]