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Thursday September 21, 2017
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Patriotic Fare

 

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Starting July 5, hundreds of vintage food product boxes, menus, advertisements, posters, and artifacts will be exhibited in the Clements's four large display cases. Among them is a reproduction of a 1905 tin sign advertising Campbell's soup, showing an American flag made of rows of the red and white soup cans. Predating Warhol's famous soup can prints, the array includes such lost soup varieties as mulligatawny, mock turtle, and mutton broth. Word is that it inspired such outrage from those who felt it defiled the flag that the ad was withdrawn.

The tie between patriotism and product is sometimes tenuous. In addition to Bunker Hill pickles, there's an ad for Plymouth Rock gelatine dainties and a flour named for the famed orator and senator Daniel Webster, whose craggy visage glowers from the bag. One of the ads for White House coffee lauds "the same flavory blend served in President Cleveland's time," unexpectedly spotlighting Cleveland as a connoisseur of the bean.

The artifacts outline the iconic use of the figures of Uncle Sam and Lady Liberty/Miss Columbia. Lady Liberty appears as, originally, a sort of Greek goddess, then a Native American maiden (who perseveres on the Land-O-Lakes butter box), Lady Columbia, and finally, the Statue of Liberty.

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