Naylor Chrysler Jeep. He and business partner Benn Gilmore (different spelling, no relation) didn't waste any time doing it. As soon as they took over the dealership in mid-July, they sank several hundred thousand dollars into remodeling. "My buddy made a joke when I was telling him about the granite countertops, the Starbucks machine," Gilmour says. "He said, 'Really? You mean to tell me people who buy Chryslers want to be treated well and have a nice place?' "Most domestic dealers don't get that. They figure if they own a halfway decent place and give [customers] at least a flat-screen TV to look at, they'll be fine. That's not true. They want that extra red-carpet treatment, so they know we appreciate their business." Gilmour knew how to provide that, because he used to manage luxury import dealerships. His vision dovetails nicely with his partner's. Benn Gi..."/>
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New owners at Naylor

Starbucks for Chrysler customers

From the November, 2008 issue

"Our goal is [to] bring high-line import luxury experience to domestic stores," says Joseph Gilmour, new co-owner of Naylor Chrysler Jeep. He and business partner Benn Gilmore (different spelling, no relation) didn't waste any time doing it. As soon as they took over the dealership in mid-July, they sank several hundred thousand dollars into remodeling. "My buddy made a joke when I was telling him about the granite countertops, the Starbucks machine," Gilmour says. "He said, 'Really? You mean to tell me people who buy Chryslers want to

 
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