New Briarwood Retailers
"We've been working on our national leasing for a couple years," says Denise Murray, Briarwood's director of marketing and business development, and that, coupled with the money the mall is putting into renovations--facelifts for the entrances, new restrooms, improvements to the food court, and a new playspace for kids (which will be ready at the end of June in the Von Maur wing) is boosting leases.
"It's in demo mode right now," Murray says, "but people still have nothing but positive things to say." After 2009, the worst year ever for shopping centers, she says it's exciting to see a turnaround--just in time for the mall's fortieth anniversary this year. "This is an attractive market [for retailers] to be in. Ann Arbor is in a comfortable market in Michigan."
Lush, Michael Kors, Soma Intimates, Vera Bradley, and Warm Tidings Gifts and Decor. Briarwood Mall (769-9610). Mall hours: Mon.-Sat. 10 a.m.-9 p.m., Sun. 11 a.m.-6 p.m. simon.com/mall/briarwood-mall
[Originally published in June, 2013.]