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Brooks Brothers opened its Flatiron shop at Arbor Hills. It's only the eighth in the country, says manager Abbey Clay, and aims to attract a younger clientele than three-button-suit Brooks Brothers stores.

The look is decidedly preppie, with a lot of repp ties and tartan scarves on display. Brooks Brothers has a love-hate relationship with its Ivy League reputation. Surprisingly, Brooks Brothers brought democracy to menswear--it invented the repp tie, whose stripes run the opposite direction of a regimental tie, as a kind of rebuke to the British gentry and their sacred and complicated striped-tie etiquette.

Brooks Brothers Flatiron Shop, 3030 Washtenaw (Arbor Hills Crossing, Building B), 477-9113. Mon.-Fri. 10 a.m.-9 p.m., Sat. 10 a.m.-8 p.m., Sun. noon-6 p.m. brooksbrothers.com    (end of article)

[Originally published in December, 2013.]

 

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