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Wednesday April 23, 2014
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Musical Marketing



The Black Crystal Café has all the trappings of a professional club-a raised stage, a backdrop, tables, and a bar. But the venue is inconspicuously located on a cul de sac in a condo community.

In fact, many first-time concertgoers are taken aback when they pull up to the house, thinking they're going to be seated on bridge chairs lined up in "someone's living room," a notion from which Staton draws some amusement.

"You don't feel like you're in somebody's house," he says, chuckling.

Staton says the club complies with all zoning and condo regulations, and in fact many of his neighbors are frequent guests.

But Staton stresses this is a private club. To attend, people have to register through his website, Tickets are a $20 "donation," and all money goes to musicians. Beer, wine and hors d'oeuvres are on the house.

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