Moving to Traver Village
Traver, she believes, is the more well-traveled mall; mainly, she says, Frames jumped at the chance to be next to Kroger. "We're a destination store, but the more eyes that happen to see us the better. That's true of any business. Our Clarkston store is next door to a Kroger, and we do well there." Bridges was speaking from her office in Grand Rapids, the headquarters of the sixteen-store Michigan chain.
She emphasizes that she doesn't want to sound stuffy or old-fashioned, but "the lion's share of our customer base is women. It's just a fact that our customers are the ones who are feathering the nest," and they tend to be women and grocery shoppers.
Frames Unlimited, 2631 Plymouth Rd., 327-9000. Mon.-Fri. 10 a.m.-8 p.m., Sat. 10 a.m.-6 p.m., Sun noon-5 p.m. framesunlimited.com