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David Myers and his new Mighty Good coffee shop, Ann Arbor, Michigan. October, 2010

Mighty Good Heads North

David Myers' experiment expands

From the November, 2010 issue

A year and a half ago, with white-knuckle bravado, David Myers called his postage-stamp-sized Mighty Good Coffee Cafe "a very expensive marketing experiment." He had just opened the small espresso bar on Main Street to showcase coffee from his Mighty Good roastery and was gambling heavily that in a recession people would pony up real money rather than just kind

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