Meet the Horchata Latte
Nolasco-Rivers, whose Pilar's Tamales is right between the two newcomers, has opened Pilar's Coffee House.
For the record, Nolasco-Rivers insists that relationships among the three businesses are cooperative rather than competitive. In fact, she and Sihem Naghmouchi, Taco King's owner, were sitting companionably together in front of Pilar's espresso machine one morning, chatting amiably, waiting for their days to begin.
While Taco King's decor is entirely utilitarian and Naghmouchi's business is all about moving product, Nolasco-Rivers has coaxed a tropical garden to grow around her concrete box of a building (though the flowers are probably throwing in the towel about now). Inside, she paints in primary colors and decorates with the enthusiasm of a kindergarten teacher: here a flag, there a map; against the side wall an educational display explaining how the rice drink horchata is made; on the table, a collection of other people's art projects, some of them for sale, like her young son Isaac's clay figurines.
A few months ago, Nolasco-Rivers signed a long-term lease for the space next to her tamale shop. The former construction company office now has its own sign and is furnished and painted in the same exuberant style as the original business. For now, though, you buy your coffee, and anything else you want, in Pilar's Tamales, and walk it over. (Nolasco-Rivers is working on plans to break through the wall and unite the two storefronts.)